The Green Supply Chain concept stresses looking at the vulnerable elements of the goods that a company might require. One of the popular issues is to reduce the amount of packaging, but that is not all there is to a serious program.
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One of the big missing pieces in the success of the Green business community is to “Give Green a Chance.” (a la John Lennon). On the serious side, “Buying Green” is simply good ethics when companies is asking its customers to “Buy Green” from them.